As coisas podiam ter ido melhor com Coca-Cola - Ides of March

In 1969, The Coca-Cola Company began a very tongue in cheek advertising campaign.  In a play on the words of our slogan, "Things Go Better with Coke," we brought out the "Things Would Have Gone Better with Coke" campaign.  This campaign featured some histories cast of characters that experienced a bad day or two.

One of those people was Julius Caesar who was not too fond of March.  Today is March 15, or, in the ancient Latin calendar, the Ides of March.  Julius Caesar was famously warned to beware the Ides of March but ignored the warnings and was stabbed to death in the Roman Senate. This famous murder was later dramatized by Shakespeare in his play Julius Caesar and resulted in one of the few Latin phrases I can still recall from school, "Et Tu, Brute?"

So as you enjoy a Coke today, think about poor Casear and the Ides of March.

By Phill Mooney - Coca-Cola

Marie Antoinette, Henry VIII, Napoleon and Cap Bligh added by José Roitberg

português

Em 1969 a Coca-Cola começou uma campanha curiosa, brincando com sua própria publicidade. Em contraponto ao slogan "Tudo Vai Melhor com Coca-Cola" foi criado o "Tudo Podia Ter Ido Melhor com Coca-Cola". A campanha tinha figuras históricas que se deram mal. Uma delas foi Julio César o imperador romano morto por Brutus nas revistas de março.
Em meu acervo também possuo os anúncios com Maria Antonieta, Henrique VIII, Napolão e o do Capitão Blight do Motim do Bounty.